jijiji blog

Are Craftpeople the Future of Creativity?

Christopher McHale

Nov 274 min read

Creativity

Are Craftpeople the Future of Creativity?

Our new tools mean smaller teams can get entire projects in their hands.

Christopher McHale

Nov 214 min read

Creativity

State of Jijiji

All this prep work means we are ready to launch our first Kickstarter to raise funds for Episode 1 of Song in Space.

Christopher McHale

Nov 113 min read

Creativity

Story is a Powerful Tool

How do we sort truth from BS?

State of the Voiceover Industry: 2024 Overview

Christopher McHale

Oct 219 min read

Voiceover

State of the Voiceover Industry: 2024 Overview

The voiceover (V/O) industry continues to evolve rapidly, crazy fast, like every 12 months.

How We Crafted T-Mobile’s Sonic Branding

Christopher McHale

Oct 213 min read

Branding

How We Crafted T-Mobile’s Sonic Branding

Never underestimate the Power of the Pitch. We built an entire anthem to contain the T-Mobile ringtone.

My Skin Used to Be Soft...Now It's Lizard Tough

Christopher McHale

Oct 74 min read

My Skin Used to Be Soft...Now It's Lizard Tough

5 Power Moves to Deal with Creative Rejection I used to bruise like a peach. Sensitive, soft, and vulnerable—like lambskin. But these...

Christopher McHale

Sep 297 min read

Creativity

The Seismic Shift in Entertainment

How the Loss of Back-end Revenue Shattered Hollywood—And the Untapped Goldmines You're Missing When the elevator to my studio opened some...

Navigate the Road to Creative Success: Embrace the Maze

Christopher McHale

Sep 234 min read

Creativity

Navigate the Road to Creative Success: Embrace the Maze

There’s no map for creative success. It’s a beautiful, twisting, insane, impossible labyrinth.

How Do The Arts Influence Political Change?

Christopher McHale

Sep 155 min read

How Do The Arts Influence Political Change?

The arts are a potent force for political and social change, and I don’t expect that to go away.

Why Unions Are More Important Than Ever for Voiceovers, Musicians, and Writers

Christopher McHale

Sep 621 min read

Why Unions Are More Important Than Ever for Voiceovers, Musicians, and Writers

The End Hollywood loves a happy ending, but reality doesn’t. I know that. Every artist knows that. You don’t do art for money. Money is...

James Earl Jones vs James Earl Clone | AI Voice Cloning

Christopher McHale

Sep 24 min read

James Earl Jones vs James Earl Clone | AI Voice Cloning

Essentially, we are discussing the digital era beyond ethical considerations, what I call the Post Ethics Culture.

Secrets of Sonic Storytelling Immersive Narratives Through Sound

Christopher McHale

Jul 102 min read

Creativity

Secrets of Sonic Storytelling Immersive Narratives Through Sound

Embrace the art of sonic storytelling, where every sound is a brushstroke, painting a masterpiece for the ears.

Christopher McHale

Jul 42 min read

Production

Not Just Quality--the Best of the Best

I suck at the creator economy, but I've won over 500 awards for my work. How does that work?

Christopher McHale

Jul 41 min read

Sound Design

Of Sound Mind

I’ve been creating ambiances—water, waves, wind, rain, trains, jets. In cities, airports, standing on a street corner. Sound hypnotizes...

Christopher McHale

Apr 183 min read

Production

ROI for Audio Dramas

Studio Jijiji innovates every aspect of our production to deliver high-quality results within reasonable budgets.

Christopher McHale

Mar 282 min read

Here’s some advice: Don’t take any.

In the kaleidoscopic circus that is the creative industry in 2024, where every Tom, Dick, and Influencer moonlights as a guru, peddling...

Christopher McHale

Mar 253 min read

Unveiling Story Through Process

I started writing as a young kid. Never stopped. Getting lost in my writing is how I survive. I'd be long gone by now if I didn't have...

Unpacking the Impact of Speech-to-Speech AI Technology on the VoiceOver Community

Christopher McHale

Mar 203 min read

Voiceover

Unpacking the Impact of Speech-to-Speech AI Technology on the VoiceOver Community

Back in the old days, when sampling arrived on the music scene, we figured it was the end of violin players. It wasnt. But it changed the...

I’ve got a show where three of the characters are robots and I STILL didn’t use AI voices

Christopher McHale

Feb 132 min read

I’ve got a show where three of the characters are robots and I STILL didn’t use AI voices

Believe me, technology doesn’t scare me. I worked in video games for 11-years. I’m a composer. A script writer. I know tech. I use...

Transform Your Voiceover Skills Overnight with These 3 Mind-Blowing Tone Exercises!

Christopher McHale

Feb 12 min read

Voiceover

Transform Your Voiceover Skills Overnight with These 3 Mind-Blowing Tone Exercises!

In the world of voiceover, your tone isn’t just important - it’s everything!