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jijiji blog
Performance Metrics for Digital Audio Campaigns
 In digital audio campaigns—including podcasts, radio, and voice ads—performance-driven KPIs enable marketers to track engagement and effectiveness.
Business
Christopher McHale
24 hours ago
1 min read
The Big Opportunity: Why Brands Should Be Podcasting
The question isn’t how to reach people anymore—it’s how to break through the noise.
Business
Christopher McHale
Apr 14
1 min read
I guess I’m a podcaster. Who knew?
It’s been great to connect with people who share my belief in podcasting’s potential, while also recognizing the industry’s growing pains.
Business
Christopher McHale
Jan 17
2 min read
jijiji blog
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