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jijiji blog


Theater of the Ball Arcing through the Sky
Baseball is the Great American Audio Sport

Christopher McHale
4 hours ago2 min read
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Exploring Innovation: My Experience at the 2112 Creative Incubator in Chicago
Chris on the Creatvie Trampoline 2112: The Creative Trampoline You Didn’t Know You Needed I like buses, subways, and all sorts of public...

Christopher McHale
1 day ago2 min read
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Are Artists Time Travelers? (Asking for a Friend—and Mozart)
Where did Mozart come from? How can he be? Or Shakespeare? Or Bobby Dylan. What are they channeling? Are artists time travelers!!!

Christopher McHale
Mar 253 min read
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Creative Ambition: The Fuel of Artistic Greatness
Ambition gives creativity its wings. It separates those who dream from those who create.

Christopher McHale
Mar 222 min read
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Is Podcasting a Business?
What podcasting needs is a little old-school ROI.

Christopher McHale
Jan 162 min read
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The Value of a ‘No Screens’ Approach in Engagement
At its core, a screen-free philosophy invites us to reconnect with stories, our imaginations, and, most importantly, with each other.

Christopher McHale
Jan 13 min read
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The Evolution of Concept Albums: Past, Present, and Future with Song in Space
The concept album is a unique art form that has captivated audiences for decades, blending storytelling with music.

Christopher McHale
Dec 31, 20243 min read
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Are Craftpeople the Future of Creativity?
Our new tools mean smaller teams can get entire projects in their hands.

Christopher McHale
Nov 27, 20244 min read
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State of Jijiji
All this prep work means we are ready to launch our first Kickstarter to raise funds for Episode 1 of Song in Space.

Christopher McHale
Nov 21, 20244 min read
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Story is a Powerful Tool
How do we sort truth from BS?

Christopher McHale
Nov 11, 20243 min read
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The Seismic Shift in Entertainment
How the Loss of Back-end Revenue Shattered Hollywood—And the Untapped Goldmines You're Missing When the elevator to my studio opened some...

Christopher McHale
Sep 29, 20247 min read
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Navigate the Road to Creative Success: Embrace the Maze
There’s no map for creative success. It’s a beautiful, twisting, insane, impossible labyrinth.

Christopher McHale
Sep 24, 20244 min read
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Secrets of Sonic Storytelling Immersive Narratives Through Sound
Embrace the art of sonic storytelling, where every sound is a brushstroke, painting a masterpiece for the ears.

Christopher McHale
Jul 10, 20242 min read
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Unleashing Authentic Creativity and Finding Flaws in Creativity, Edge, and Connection in an AI-Driven World
Engage your audience's emotions by shedding light on the struggles and triumphs associated with overcoming flaws.

Christopher McHale
Jan 22, 20243 min read
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Advantages of Building a new IP from the Soundtrack: A New Frontier in Storytelling
Creating a story from a soundtrack first is an innovative approach that offers numerous advantages in the development of IP.

Christopher McHale
Dec 20, 20232 min read
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Character is Everything
Creating Memorable Characters in Your Story: The Art of Character Labeling

Christopher McHale
Dec 10, 20232 min read
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Expressing Gratitude: Giving Thanks to Our Subscribers and Wishing You a Happy Thanksgiving
We're building a global network of the best of the best. Voices, composers, sound designers, mixers, writers, producers, executives.

Christopher McHale
Nov 21, 20232 min read
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Insights from a Creative Director: Navigating Composer Creative Choices and Relationship
As a long time creative director, composer, copywriter, voice director, I've learned a few key things about working with creative talent and

Christopher McHale
Nov 17, 20232 min read
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Unleashing vs. Leashing Creativity: The Role of AI in the Artistic Process
The beauty of art lies in the journey as much as in the destination.

Christopher McHale
Nov 16, 20232 min read
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