jijiji blog

Nov 7, 20232 min read

DON'T SAY A WORD BEFORE YOU DO THIS: Voiceover Warmup

VoiceOver artists and actors often engage in warm-up exercises to prepare their vocal cords and ensure their voice is in top form before rec

Nov 1, 20239 min read

T-MOBILE SONIC BRANDING EATS WORLD

Case Study: How we created the iconic T-Mobile sonic branding. 1. PUT YOUR BRAND EVERYWHERE There’s a long stretch of tunnel, the...

Sep 20, 20231 min read

When Midnight becomes Dawn

Keep at it! Love your work! It’s the secret sauce to a fulfilled life.

Sep 7, 20231 min read

Story is All

If you get blocked, back up until you hit that point where the story was working and jettison everything after that.

Sep 6, 20231 min read

DO WHATEVER

Every creative worker needs some real world skills. I believe you need to build your shows as hands on as possible.

Sep 4, 20231 min read

Innovation in Execution

What if we put the soundtrack first? What if we recorded the voices and music and sound design and created an immersive mix FIRST?

Aug 28, 202311 min read

Voiceovers. The Invisible Art

I worked for years in radio advertising. It was a high-pressure gig.