There are many paths but all of them are paved with our intentions. In each of these paths, love and fear are constant companions.

Understanding and implementing AIDA not only captivates listeners but also elevates the impact of the read.

As a long time creative director, composer, copywriter, voice director, I've learned a few key things about working with creative talent and

The beauty of art lies in the journey as much as in the destination.

Introduction The journey of an artist is a complex and multifaceted one, deeply intertwined with personal attributes and societal...

There significant changes afoot. The AI beast is out of the cage. Non-union work is on the increase.

5 tips for Voiceover Excellence VoiceOver direction plays a crucial role in bringing out the best in voice talent and ensuring the...

VoiceOver artists and actors often engage in warm-up exercises to prepare their vocal cords and ensure their voice is in top form before rec

Case Study: How we created the iconic T-Mobile sonic branding. 1. PUT YOUR BRAND EVERYWHERE There’s a long stretch of tunnel, the...

Keep at it! Love your work! It’s the secret sauce to a fulfilled life.

If you get blocked, back up until you hit that point where the story was working and jettison everything after that.

Every creative worker needs some real world skills. I believe you need to build your shows as hands on as possible.

What if we put the soundtrack first? What if we recorded the voices and music and sound design and created an immersive mix FIRST?

I worked for years in radio advertising. It was a high-pressure gig.